Reach people who are ready to book
Target searches tied to diagnostics, brake work, AC service, check engine lights, oil leaks, alignments, and the service categories that actually move cars into your bays.
Google Ads for auto repair shops
Turn local searches into booked auto repair jobs.
I'm Dave Haley, the person behind ROI Amplify. I help independent auto repair shops get more qualified phone calls from Google Ads without big-agency layers or handoffs.
- Campaigns built around high-intent auto repair searches
- Affordable pricing designed for small and mid-sized businesses.
- You work directly with the person managing the account
auto repair first.
Not a giant agency desk. Just direct, accountable Google Ads help from one specialist.
MBA-managed
strategy with business math behind it
$1.1M+ managed yearly
in auto repair Google Ads spend
Owner-managed
strategy, execution, and communication
Auto repair focused
Campaigns built around the repair jobs local drivers are actively searching for.
100% ROI
Google cites an average of $2 in profit for every $1 businesses spend on Google Ads. Source
AI Powered
AI and Google Ads Scripts are used to build custom campaign management systems and solutions.
For busy shop owners
More of the calls you want. Less marketing fog.
Cut waste from weak traffic
Tight match types, geo controls, search term pruning, ad schedule decisions, and conversion tracking help keep budget away from low-value clicks and irrelevant calls.
Turn clicks into real conversations
The goal is not more traffic for its own sake. I look for the search terms, ads, and strategies that help auto repair customers call and show up ready to book.
Services
Google Ads management for auto repair shops, handled personally.
I build, manage, and improve the campaigns myself. That means fewer meetings about meetings, fewer mystery reports, and more attention on whether your budget is creating real opportunities for your shop.
Campaign buildouts
Search structure, ad copy, extensions, targeting, call tracking, and launch planning.
Ongoing optimization
Bid adjustments, search term analysis, landing page recommendations, and performance reviews.
Account rescue
Audits and rebuild recommendations for accounts with weak tracking, poor intent matching, or runaway spend.
Lead quality focus
Success is measured by real auto repair calls, not vanity metrics dressed up as progress.
Why shops hire ROI Amplify
A senior Google Ads specialist without the big-agency drag.
Your account stays yours
You keep ownership of campaigns, history, and data from day one.
Direct communication
You talk to me, the person doing the work, instead of getting routed through account layers.
Small business perspective
Budget decisions are made with margin, scheduling, and real shop capacity in mind.
No long-term contract
The relationship has to keep proving itself in performance, not paperwork.
Simple monthly reporting
Each month, you'll receive a clear report showing how much was spent and how many calls were generated.
Less wasted ad spend
Search terms, locations, and budgets are watched closely so your money stays focused on calls that matter.
Simple process
Three steps from account review to better lead flow.
Review the current situation
I look at your market, current ads, tracking, and whether the page is doing enough to convert.
Prioritize the highest-intent opportunities
I focus on the service lines and geographies most likely to produce profitable calls and form fills.
Optimize around booked work
Campaign decisions are guided by lead quality and business outcomes, not just click volume.
About Dave
One-person shop. MBA-level account management.
I've spent over 25 years building and analyzing internet marketing campaigns, and I bring an MBA's business lens to the account. ROI Amplify is intentionally lean: no junior handoff, no account manager maze, and no pretending a simple question needs three departments.
Today I manage more than $1.1 million per year in auto repair Google Ads spend. That gives me a close view of what tends to create profitable calls, what wastes budget, and where shops often have tracking gaps that hide the truth.
Best fit clients
- Independent auto repair shops
- European and import specialists
- Brake, tire, AC, and diagnostic shops
- Transmission and specialty repair shops
- Body shops and collision repair centers
- Local service businesses that depend on phone calls and quote requests
Contact
Request a free review of your current Google Ads setup.
Use the form or call directly. If you already have campaigns running, the fastest wins usually come from fixing intent mismatches, conversion tracking gaps, and weak landing page follow-through.
Available Monday through Friday, 9:00 a.m. to 5:00 p.m. Eastern.