Find buyers with active demand
Search campaigns meet people when they are comparing providers, asking for quotes, calling for service, or trying to solve a specific problem.
Google Ads campaign management
Yep, you've found the Google Ads guy.
I'm Dave Haley. I help small and mid-sized businesses make Google Ads less confusing, less wasteful, and a lot more connected to real calls, form fills, and sales conversations.
- Campaign strategy tied to margin, capacity, and lead quality
- Hands-on management from the person doing the account work
- Plain-English reporting that explains where the money went
The short version
I clean up the account, watch the search terms, fix the obvious leaks, and tell you what is actually going on.
MBA-managed
strategy with business math behind it
Small business focused
built for companies where each lead has to count
No long-term contract
the relationship has to keep earning its place
Search intent first
Campaigns are organized around what your best customers are already trying to find, not whatever Google feels like spending on today.
2X profit. Why wait?
Google cites an average of $2 in profit for every $1 businesses spend on Google Ads. Source
AI powered
AI and Google Ads Scripts help with custom checks, reporting, and little account watchdogs that catch things faster.
For growing businesses
More useful leads. Less shrugging at dashboards.
Protect the budget from weak clicks
Match types, negative keywords, location controls, schedules, and bidding choices get watched closely so your money does not wander off into nonsense.
Connect ads to real follow-up
Campaign performance is judged by useful calls, form submissions, quote requests, and sales conversations instead of traffic volume alone.
Services
Google Ads management without the agency fog machine.
I manage the campaign work myself: account structure, search term review, ad testing, conversion tracking recommendations, reporting, and steady improvements based on what is actually producing opportunities. No mystery team. No vague "optimization happened" updates.
Account reviews
A clear look at structure, tracking, search terms, budget allocation, landing pages, and the stuff quietly draining money.
Campaign buildouts
Search campaign structure, ad copy, extensions, keyword strategy, launch planning, and conversion setup guidance.
Ongoing optimization
Regular search term pruning, bid decisions, budget shifts, ad testing, and performance reviews.
Lead quality focus
Reporting and decisions stay centered on whether the account is creating the right kind of inquiry, not just prettier charts.
Why ROI Amplify
A senior Google Ads specialist who answers his own email.
Your account stays yours
You keep ownership of campaigns, billing, history, conversion data, and business assets.
Direct communication
You work with Dave Haley, the person managing the campaigns, instead of a rotating account layer.
Simple reporting
Monthly reporting explains spend, tracked leads, important changes, and what needs attention next.
Focused improvements
The account gets steady attention from search terms, ads, landing pages, tracking, and budget controls.
How it works
New to Google Ads? Start simple.
Figure out if Google Ads fits
We look at what you sell, where you sell it, what a lead is worth, and whether search demand is likely to be there.
Build the first clean campaign
I set up the search structure, ad copy, targeting, and basic tracking so you are not starting with a messy account.
Watch what happens
Once the ads are live, I review the searches, leads, spend, and early patterns so we can adjust without guessing.
About Dave
Lean, senior-level Google Ads help for people running real businesses.
I have spent more than 25 years building and analyzing internet marketing campaigns, and I bring an MBA's business lens to the account. ROI Amplify is intentionally small, because small is kind of the point here: fewer layers, faster answers, and less performance theater.
My best client relationships are with businesses that care about lead quality, know their numbers, and want a steady specialist who can explain what is happening without making everyone sit through a slide deck.
Best fit clients
- Local service businesses
- Professional service firms
- Home service companies
- B2B companies with clear offers
- Auto repair shops
Contact
Want me to take a look?
Use the form or call directly. If your account is already running, I usually start with search intent, tracking, budget allocation, landing page fit, and whether the account is aimed at the kind of customer you actually want.
Available Monday through Friday, 9:00 a.m. to 5:00 p.m. Eastern.